WELCOME TO THE SHOW!
• Upon arrival, distribute hotel key cards or local attraction gift cards in
Cardholders custom-printed with event details and sponsorship branding.
• Retractable Banners with trending colors and graphics welcome attendees and set the stage for an
exciting event. They are easily moved from venue to venue.
• Digital apps are now commonplace for event updates, but nothing replaces a Printed Program.
Include a QR code to direct back to the app and mesh the experiences.
• Direct event traffic flow with durable Floor Decals. With quantities starting at one, change up
the style and messaging to fit the theme of the venue, step by step.
BOOTH BASICS
• Boost the basic Business Card! Tactile finishes such as Raised Gloss and Raised Foil will
encourage a second or third look.
• Showcase “what’s new” within a display using Table Tents and Pedestal Signs that list features
and benefits.
• Incorporate QR Codes on Sales Flyers and Brochures to directly link to product and purchasing
information.
• High-performance logoed Apparel will keep the event team comfortable and your brand front and
center. Don’t forget Name Badges to increase recognition.
• Choose giveaways used in everyday life, like custom printed packs of Scotch® Lint Sheets or
Post-it® Notes. Attendees will be reminded of your brand long after the show.
POST SHOW PRIORITIES
• Establish a regular cadence for follow-up using email, phone calls and Direct Mail.
• Sending samples and Booklets post-show ensures materials go to interested prospects avoiding
unnecessary waste at the show site.
• Use variable data printed Postcards to add another level of personalization in correspondence or
take it up a notch by handwriting branded Notecards.
Tradeshows