• Upon arrival, distribute hotel key cards or local attraction gift cards in

Cardholders custom-printed with event details and sponsorship branding.

• Retractable Banners with trending colors and graphics welcome attendees and set the stage for an 

exciting event. They are easily moved from venue to venue.

• Digital apps are now commonplace for event updates, but nothing replaces a Printed Program. 

Include a QR code to direct back to the app and mesh the experiences.

• Direct event traffic flow with durable Floor Decals. With quantities starting at one, change up 

the style and messaging to fit the theme of the venue, step by step.


• Boost the basic Business Card! Tactile finishes such as Raised Gloss and Raised Foil will 

encourage a second or third look.

• Showcase “what’s new” within a display using Table Tents and Pedestal Signs that list features 

and benefits.

• Incorporate QR Codes on Sales Flyers and Brochures to directly link to product and purchasing 


• High-performance logoed Apparel will keep the event team comfortable and your brand front and 

center. Don’t forget Name Badges to increase recognition.

• Choose giveaways used in everyday life, like custom printed packs of Scotch® Lint Sheets or 

Post-it® Notes. Attendees will be reminded of your brand long after the show.


• Establish a regular cadence for follow-up using email, phone calls and Direct Mail.

• Sending samples and Booklets post-show ensures materials go to interested prospects avoiding 

unnecessary waste at the show site.

• Use variable data printed Postcards to add another level of personalization in correspondence or 

take it up a notch by handwriting branded Notecards.



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